JUO logo

about
projects
contact us

Gogo's Masala Craft

gogo's masala craft
hospitality fitout

+ location
+ construction value
+ area
+ date
+ scope

Garden City Shopping Centre
$312,000
88m2
2011
Concept Design, Design Development + Construction Documentation

The reputable Gogo’s brand is expanding to include its new MASALA CRAFT flagship store at Garden City Shopping Centre.

masala - noun
1. A mixture of spices ground into a paste, used in Indian cookery
craft - noun
1. An activity involving skill in making things by hand

The concept store will not only serve hot and cold cuisine, but also merges the concept of an Indian deli with customers able to purchase condiments, sauces, pastes and spices.

The colour scheme for the fitout is based on the vibrant colour of saffron, with a decorative saffron flower motif silhouetted against the saffron paint colour. A material palette of orange saffron, black stained plywood, white Corian, timber and stainless steel create a striking, inviting, deep and rich interior.

During lunch time trading hours, the focus is a beautiful freestanding white Corian servery, with ten steaming hot dishes to choose from, and a variety of salads, cold dishes and condiments to accompany them. Afternoon and night time trade is focused around both hot and cold take away from the hot and cold food displays at the counter. At all times, condiments, sauces, pastes and spices are available for purchase from the merchandising areas in front of the counter and below the menu board.

The dining area enhances the experience of Indian cuisine with a contemporary twist, with cantilevered timber tables, with matching industrial style stools, and ornate timber screens influenced by the patterns used in Indian Henna art.

The back wall features the definition of Masala Craft as part of the education of its customers and to provide an understanding for the basis of the store; whilst a saffron coloured surround punctuates the back wall to provide a glimpse into the rear kitchen area.

+ NOMINATED BEST PRACTICE FOR INFLUENCE FOR MAXIMUM IMPACT BY AN RDM 2011 AT AMP CAPITAL SHOPPING CENTRE AWARDS